„Be Erhard !“ Ludwig Erhard at Wall Street

The Initiative for a New Social Market Economy (INSM) wants to draw attention to the economic success story of the Federal Republic of Germany and at the same time demonstrate a possible way out of the current crisis. In Berlin, during a speech celebrating the Federal Republic’s 60th anniversary, Chancellor Angela Merkel repeated her call for the social market economy to become Germany’s most popular export.

The INSM is taking a first step towards this goal with an incisive placard near the New York Stock Exchange. An actor playing Ludwig Erhard, former Minister of Economics, former Chancellor and father of the German “Wirtschaftswunder”, will promote the principles of the social market economy – freedom, order and responsibility – at the site the world public most associates with the current crisis: Wall Street.

How the social market economy may act as a global role model for other countries will be underpinned scientifically by Dr. Tim Stuchtey, Director of the Business and Economics Program at the American Institute for Contemporary German Studies.

Press Contact:

Christoph Windscheif: Phone: + 49 (0)221 - 4981 403, windscheif@insm.de
Inga Neumann: Phone: +49 (0)30 - 700186 783, inga.neumann@s-f.com